As festive season kicks off, car sales on solid clip – Times of India

NEW DELHI: Sale of cars continued to surge into the early holiday season, driven by strong demand for SUVs as well as the lure of personal mobility after the waves of Covid.
In August, major manufacturers such as Maruti, Hyundai, Mahindra & Mahindra and Tata Motors saw healthy growth in dealer shipments, although the base was weak in some cases as semiconductor shortages began to affect industry around August of last year.
With the onset of Onam and Ganesh Chaturthi, the market is now moving towards the major festive periods of Navratras and Diwali, prompting businesses to stock up on inventory.
Maruti, which is set to launch a new premium SUV ‘Grand Vitara’ in partnership with Toyota, saw 30% growth in dealership deliveries, although its production was depressed in the same month of the year. last year due to chip shortages.
The company, which faces strong competitive pressures, now plans to increase its share in the high-growth off-roader category with the Grand Vitara and upgraded Brezza.
Rival Hyundai, which launched the Tucson luxury SUV, posted 6% growth in August on total sales of 49,510 units. The company, which is closely followed by Tata Motors, has increased factory production now that chip supplies are standardizing.
“As the semiconductor situation continues to improve, supplies continue to increase, enabling us to serve customers with their cars during the festival season which kicked off with Onam and Ganesh Chaturthi,” Tarun said. Garg, director (sales and marketing) of Hyundai India, said.
Tata Motors, which has seen the fastest surge in market share, recorded a 68% growth in deliveries sending 47,166 units to dealers in August. This included 3,845 electrical appliances.
Shipments from Mahindra dealers increased 1% on total shipments of 20,138 units. The company is facing a huge delivery delay in the face of a strong opening for new vehicles such as the XUV7OO and Scorpio-N.
The company has made investments to increase capacity and reduce delivery backlogs as it also prepares to drive the electric XUV4OO.
Kia, which has grown on SUVs such as Seltos and Sonet and the Carens minivan, sold 22,322 units, hoping for further growth at the height of the holiday season. “We are seeing upward momentum in sales since the start of this year, and this is a good sign for the Indian auto market… With the supply and demand curve remaining positive, we are optimistic about a great holiday season in terms of sales from us,” said Hardeep Singh Brar, Vice President (Sales & Marketing).
Skoda Auto, which has seen strong demand for cars such as the Kushaq SUV and the Slavia sedan, posted 10% growth in August (4,222 units). And at 37,568 units, its January-August 22 figures surpassed the highest sales record ever recorded in 2012, when it sold 34,678 units.