Automotive and retail industries seek synergy through cooperation in car sales

This photo provided by discount chain Homeplus Co. shows a showroom of Hyundai Motor Co.’s Casper mini SUV at its outlet.

SEOUL, April 11 (Korea Bizwire)Automotive sales channels that were limited to offline dealerships are now expanding into retail industries, including large discount stores and online shopping malls, amid the changing automotive retail paradigm. .

Major discount chains E-Mart Inc. and Homeplus Co. each set up a showroom for Hyundai Motor Co.’s Casper mini SUV at two outlets during the period September 2021 through March this year.

“Most discount department store customers drive their own cars to visit a family group. There are many instances where husbands and children look at vehicles on display in showrooms, while wives shop,” E-Mart said.

Homeplus, which operates a mobility services platform that allows customers to buy and sell cars and motorcycles in its stores, has opened a test drive center for Hyundai in the parking lot of its Gojan outlet in Ansan , in Gyeonggi Province, in June 2020.

The number of customers buying vehicles online is also on the rise.

Since 2019, the e-commerce platform 11Street has been running a car sales promotion in which it offers online consultation on car purchases and promotes contracts and vehicle delivery in collaboration with offline dealers.

The number of cars sold under the promotion reached 2,600 units last year, up 45% from 1,800 units in 2020.

Peugeot has started selling its cars through search giant Naver Corp’s online shopping mall. or the first time among major automakers.

GM Korea Co. also held the “Launching Live Tour”, an event to promote the release of Bolt EUV and Bolt EV through Naver Shopping Live in August last year.

“The retail industry’s need to attract a more diverse customer base aligns well with the auto industry’s strategy to broaden its customer contact base,” said an industry official.

Ashley Song ([email protected])