MAZDA Australia says 2022 is shaping up to be a banner year for local new-car sales as COVID-19-related supply issues and microprocessor shortages ease.
Additionally, with Australia nearing the top of all global markets for the Mazda brand, the Japanese brand’s local subsidiary expects the supply of new upcoming SUVs and recently revised BT-50 utility models. continues to drive the brand even higher in new car sales. graphics.
Talk to GoAuto at the launch of the updated Mazda BT-50 MY22, Mazda Australia Managing Director Vinesh Bhindi said that while ongoing supply issues from the global pandemic remained an issue for some, Mazda Australia was in a better position than most to continue setting records.
“As we come out of lockdowns in the past, we are certainly seeing a return to normalcy in all aspects of life. But as you know, the implications of trade restrictions, delivery delays and parts and labor shortages will persist for some time – in almost all industries,” Mr Bhindi said.
“It is humbling to see how our industry has been impacted. But it’s also encouraging to see that it has rebounded strongly as the market welcomes new players and new models – there’s a renewed interest in owning new vehicles.
“Overall, we think the market will be bigger than last year, i.e. around the 1,000,000 to 1,005,000 mark or even higher, but it remains to be seen whether the supply will be able to meet this demand,” he said. noted.
Mr Bhindi said Mazda Australia weathered the storm better than most and the CX-5, BT-50 and CX-30 (up 53% year-on-year) continued to drive the business forward in 2022.
“Mazda started the year strong. The 9,805 units sold in January helped us achieve a market share of 12.9% for the month – our highest ever share – although we admit that this result reflects the state of the offer, enthused Mr. Bhindi.
“We’re encouraged to see the Mazda CX-5 achieve an all-time sales record as the nameplate enters its tenth year on the market, and just before launching the updated model in a few months. This CX -5 notably broke its own monthly sales record in 2021.”
Mazda’s CX-5 took first place in the hotly contested mid-size SUV segment (under $60,000), beating the popular RAV4 as Toyota continued to feel the effects of global supply shortages. The Hiroshima-based brand’s local subsidiary sold 3,213 units of the CX-5 in January; that tally was well ahead of the Toyota RAV4 (1,425), Subaru Forester (1,480), and Mitsubishi Outlander (1,352).
Mr Bhindi said a range of Mazda models had a strong start to the sales year, with the BT-50 utility range setting new records for the brand. After a record-breaking 2021, the Isuzu-based model was expected to continue its current trajectory and end the calendar year with unit sales of nearly 20,000 units.
“The BT-50 continues its steady sales pace and achieved its best sales in January last month. Additionally, in 2021 the all-new BT-50 managed to achieve its best year ever with over 15,600 units sold, and we are confident the trajectory will continue with the latest round of updates expanding the range to serve even more customers. needs,” Mr. Bhindi said.
“The ute segment remains a crowded place, but the new BT-50, which we launched in 2020, has revived our position in the segment and given us a strong top 10 position,” he added.
Mazda’s BT-50 lineup will perform well in the Pick-Up/Cab-Chassis 4×2 and Pick-Up Cab-Chassis 4×4 segments. Mr. Bhindi said customer acceptance of the model has helped him exceed the company’s sales forecast.
Two-wheel drive BT-50 derivatives finished January in fifth place with unit sales of 175, behind the Toyota HiLux (1,022), Isuzu D-MAX (441), Mitsubishi Triton (272) and the Ford Ranger (259).
The four-wheel-drive variants also finished in fifth place. The BT-50 registered in the first month of 2022 sales of 1047 units behind the Ford Ranger (2986), the Mitsubishi Triton (2604), the Toyota HiLux (2569) and the bi-under skin Isuzu D-MAX (1454 ).
“Despite all its challenges, 2021 was the best sales year ever for BT-50, and we are certainly pleased with the result. This shows us that the new model has not only been accepted, it has been adopted. by our customers,” Mr. Bhindi said.
“We exceeded our forecast by 1,200 units. We sold 2.5 times more 4×2 variants and 15% more 4×4 variants than expected – the XTR was our top performer. With good amounts of stock to come, our dealers are well positioned to meet customer demand in 2022,” he added.
Mr Bhindi’s sentiments were echoed by Mazda Australia’s marketing director, Alastair Doak, who cited the brand’s move upmarket and continued expansion of its range as key to the brand’s success.
“One of our priorities is to offer a wide choice to customers. That’s why we have the largest model lineup of any Mazda market outside of Japan. This is also why we frequently update, modify or expand product lines in response to customer demand as quickly as possible. By doing so, we’re pushing new technologies and features as they become available to us,” Doak said.
“(In the BT-50 range), the new derivatives we are adding this month will certainly help us expand our network and broaden the appeal of the BT-50 range for home and business buyers. As such , we are anticipating a strong year of sales in 2022. We are targeting 19,000 sales, which of course will be an all-time high for us and will build on the record pace we set last year.
Mr Doak said he expects much of the sales growth for the BT-50 range will come from professional buyers – the new 1.9-litre XS and 3.0-litre XT variants were particularly suited to this market.
Visit GoAuto See you soon for our test of the all-new 2022 Mazda BT-50 range.