Bus and what car? partnership with Auto Trader for the sale of used cars

A new partnership was launched today, with Auto Trader to power Autocar’s used car pages and its What Car? sister site.

This partnership will help Auto Trader expand the sales opportunities of its retail partners by reaching an additional 24.9 million consumers each year and increasing its influence on the car buying journey.

The search experience on Autocar and What Car? will extend the reach of the nearly 440,000 used vehicles currently on Auto Trader to new consumers.

Buyers viewing used cars on each site will now be taken to Auto Trader’s marketplace. Along with access to a significantly larger inventory of new and used cars, available from nearly 14,000 retailers, consumers will benefit from Auto Trader’s increased price transparency, fueled by its award-winning valuations.

In addition to powering the used car pages, the partnership will include Auto Trader as a sponsor of used car editorial reviews and feature articles, all of which will include the Auto Trader brand to help build awareness. of What Car? public.

Rachael Prasher, Managing Director of Haymarket Automotive, publisher of Autocar and What Car?, said: “This is a brilliant partnership between two of Grande’s biggest and best-known car buying brands. -Brittany.

“Visitors arrive on the What Car? website at every stage of their car buying journey, from their first search to when they are ready to buy, and the ability to connect our top used review visitors to the largest buying marketplace used cars makes perfect sense.

“I am thrilled at the opportunity to work with Auto Trader and look forward to growing the relationship as we enjoy success together.”