Cycle & Carriage partners with Antsomi to boost car sales and service

C&C uses Antsomi CDP 365, a marketing technology, to unify its customers’ data so that it can connect with them across multiple channels. — Photo courtesy of Cycle & Carriage

By Zarah Morden

Sunday August 14, 2022 12:16 MYT

KUALA LUMPUR, Aug. 14 – Malaysia’s leading Mercedes-Benz dealer, Cycle & Carriage (C&C), today announced its partnership with regional marketing technology company Antsomi to improve its car sales and customer service.

C&C said it uses Antsomi CDP 365, a marketing technology to unify its customers’ data so it can connect with them across multiple channels.

“Using marketing technology like Antsomi CDP 365 helps us learn more about our customers and connect with them with tailored messages across multiple channels,” said Stephen Tan, chief marketing officer at C&C, in a statement. communicated.

He added that the software will also be able to help C&C provide an online-to-offline or offline-to-online journey to its customers in the dealership’s new Mercedes-Benz concept store called neu by Cycle & Carriage at 1 Utama Shopping. Center at Petaling Jaya, Selangor.

C&C was established in Kuala Lumpur in 1899 and distributes, retails and provides aftermarket services for passenger cars as well as commercial vehicles in Malaysia, Singapore and Myanmar.

Antsomi is a Southeast Asian regional marketing technology company that helps businesses unify their customer data from multiple sources so they can deliver more personalized service across multiple online and offline channels.