Lookers has launched a new luxury and premium used car retail operation with the opening of its first Lookers Premium dealership in Newcastle.
The AM100 PLC, featured in the February edition of AM magazine, will feature brands such as Aston Martin, Ferrari, Porsche and Maserati at Nissan’s former used car site on Portland Street, Newcastle.
While over £500,000 has been invested in bringing the establishment to its new luxury standard, Lookers also said its stock can be viewed both on site and online, with delivery available nationwide.
Lookers has operated its Lookers Premium service online since early 2021, but its new showroom – staffed by a team of five – means customers can now experience the new retail offering in person.
Rikki Ledger, Regional Managing Director at Lookers, said: “We are proud to unveil a new Premium showroom in Newcastle which perfectly showcases a range of quality prestige vehicles under one roof – and which also combines a top-notch customer experience. which cannot be matched.
“At the forefront of motoring in the UK and Ireland for over a century, Lookers continues to invest in customers and staff and in developing a state-of-the-art retail fleet. technology that not only offers quality, innovation and style, but also precisely meets the needs of every motorist.
“Whether in store, over the phone or online, we look forward to meeting the needs of all of our customers. This exceptional showroom will provide a unique and first class customer experience as we continue to offer delivery options across the UK and Ireland.
In his recent interview with AM magazine, Lookers chief executive Mark Raban said the group had maintained a strong flow of used car inventory despite the current inventory crisis in the industry.
He also revealed plans to create a new network of used car dealerships, echoing recent initiatives by Inchcape, the Peter Vardy Group and Pendragon’s recently relaunched CarStore division.
Raban told AM Lookers that he envisions a network of “mother ship” retail sites, surrounded by smaller “click and collect” locations. He would not divulge a number or locations, however.
At the opening of the new Lookers Premium Newcastle dealership, Group Chief Operating Officer Duncan McPhee said: “Supported by an experienced and capable team, Lookers Premium Newcastle offers a window into a wide range of possibilities. of powertrains on offer across the UK and Ireland and we look forward to developing this concept elsewhere in the months and years to come.