Heycar partners with Autovia to expand Buyacar’s used car sales opportunities

A new partnership between car media firm Autovia and car sales site Heycar is described as “a perfect fit” to attract more used car buyers.

Starting today, consumers visiting Autovia’s Buyacar car market can browse used car inventory from Heycar’s dealership partners and buy directly from Heycar by paying a deposit.

Autovia recently changed Buyacar’s business model to a lead generation model, after six years of operating as an automotive e-commerce platform that transacted with the purchase itself.

Visitors to Buyacar thus have access to around 100,000 used cars for sale, and the partnership will open up a host of Heycar customer benefits and services such as the ten-day money-back guarantee and full warranty on every car.

Karen Hilton, Commercial Director at Heycar, said: “We are extremely pleased to announce our partnership with Autovia. Investing in our brand and building partnerships with leading industry partners is an important part of our ongoing strategy, so this partnership is the perfect fit.

“We believe that customers should be able to buy a car in the way that suits them – after all, buying a car is an important step in life.

“It’s a journey we’re passionate about joining our customers on and our evolution is a great demonstration of that.”

Buyacar said Heycar’s established dealer network will now enjoy access to a whole new audience through the BuyaCar platform with over 9 million annual visitors.

The partnership combines heycar’s prowess in creating streamlined lead generation and e-commerce journeys, with Autovia’s expertise in creating in-market car buying audiences.

Autovia Managing Director Nicola Bates added: “Partnering with heycar enables BuyaCar to offer a wider range of pre-owned vehicles and guaranteed quality services to its broad audience.

“We believe Heycar is a perfect complement to the trusted BuyaCar brand. Through continued collaboration, businesses and the consumer will benefit from a wider choice of quality used vehicles and fantastic service.”