How Your Car Dealership Can Effectively Leverage TikTok For Business

Over the past two years, the social media platform TikTok has emerged and become a global phenomenon. But the platform is much more than fun videos, dance trends and inspiring stories. Today on Inside Automotive, Jodi Porter, Vertical Director of Automotive and Foodservice, Global Business Solutions at TikTok, shares the latest marketing and sales trends on the platform and how you can make TikTok work for you. your car dealership.

As the auto industry begins to rebound from the pandemic, TikTok has become a hotbed of conversations about cars. People use the platform, from dealerships to salespeople, to interact with potential customers and build a community around vehicles.

According to a recent study, 44% of TikTok users plan to buy or lease a vehicle within the next six months. With inventories starting to rise, it’s an exciting time for the auto industry.

By interacting with potential customers on TikTok, dealers and sellers can reach large audiences and build a relationship with potential buyers. With the rise of the industry, TikTok is becoming an essential tool for anyone selling cars.

Earlier this year, Toyota promoted a vehicle giveaway with a dance contest to promote the new Toyota Cross. The contest, which collaborated with Aubrey Fisher, allowed users to duet with her and show off their dance moves. The campaign was a success, with 1.4 user-generated videos and 127,000 new followers on the Toyota TikTok account.

Toyota has the capital to spend the cash to maintain a presence on the TikTok social media platform. Local dealers should be involved in the platform as it can benefit them to invest some money in it. For example, dealerships can show vehicle or factory processes, generating a good amount of traffic. Additionally, dealerships can show new customer interviews, which can help other customers see that the dealership is a great place to buy a car. As Porter points out, “Any content can go viral at any time.”

Dealerships are increasingly using social media to reach customers amid the Covid-19 pandemic and are successfully doing so. This change has also resulted in reduced advertising costs for many dealerships.

TikTok can be a particularly effective platform for dealerships looking to connect with potential customers. The TikTok team can provide in-depth insights into creating successful, authentic, and engaging content. Porter advises, “Think like a marketer, but think like a creator, create authentic and engaging content.”

As the app has grown in popularity, some people have expressed concerns about the platform. While these concerns are understandable, it’s essential to remember that Tiktok has taken steps to address them. For example, Tiktok has a number of privacy and security measures in place, such as user verification and data encryption. TikTok has inspired many users’ creativity and joy. It’s a place where people can connect with others who share the same interests. Ultimately, Tiktok, as a social media platform, has a lot to offer businesses and individuals. Dealers are seeing results, so why not join in and give it a try?


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