Land Rover tops the charts for the biggest margin on used car sales

Three Land Rover models took the top three spots for used car retail margin last month, according to Dealer Auction’s Retail Margin Monitor.

In March, the top-grossing car was the Land Rover Discovery 4, with an average retail margin of £4,200, which would be the highest average profit margin Dealer Auction has recorded so far this year.

The Discovery was followed by the £4,000 Range Rover Sport and the £3,600 Range Rover Evoque.

Sarah Marley, Sales and Marketing Director of Dealer Auction said: “The data clearly shows that used Landies are the ones to watch for dealers looking for additional profit opportunities.

“Despite the current pressures on consumers’ pockets, the earnings performance of these premium vehicles indicates that buyers are far from being put off.”

Pre-owned premium brands in general would have attracted the largest retail margins in March – accounting for seven of the top 10 models overall and seven of the top 10 brands.

Land Rover was the top performing brand with an average retail margin of £3,500, and Jeep also performed well, showing that used SUVs continue to fetch big bucks for dealers as drivers seek practical, lifestyle-inspired vehicles.

Richard Walker, Director of Data and Insights at Auto Traderadded: “Once again, the RMM offers a fascinating look at the many opportunities available in the market. While there are signs that the exceptional levels of demand we saw in 2021 are easing slightly, the Consumer appetite for new and used cars remains comfortably above pre-pandemic levels.

“And despite potential economic headwinds, our research shows that consumer confidence among car buyers is robust.

“Combined with current supply constraints, these market dynamics will ensure that used car prices will remain high for the foreseeable future and, in turn, will continue to deliver positive trading margins.”

Punchline-Gloucester.com says: “These are impressive figures for the used car market. As delivery times for new vehicles continue to lengthen, it shows that demand for premium used cars remains high. But how often do dealerships sell cars with such high margins?”

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