Mitsubishi Motors Philippines Corporation (MMPC) said on Friday that the company expects auto sales to increase through the rest of 2022 and into the following year as the global and local economy recovers from the impact of the pandemic.
In an interview with reporters, MMPC President and CEO Takeshi Hara predicted 10-20% growth in car sales in the Philippine market over the next two years. This is a positive outlook given by the company, given that sales have declined in recent years due to the pandemic.
The MMPC executive recently traveled to Cebu for Mitsubishi’s Reimagine Your Ride test drive, which took place June 24-26 at SM Seaside City Cebu.
Hara cited a number of reasons for the boost in confidence, including the global economic rebound and pent-up consumer demand. They also expect to benefit from the introduction of new car models as well as the expansion of Mitsubishi outlets in the near future.
However, he remains cautious about potential risks that could affect the automotive market, such as the low supply of semiconductors and chips that has been a problem in recent years due to supply chain disruptions since the pandemic.
“When we launched the New Xpander a month ago, it was our opportunity to reawaken Filipinos’ love for adventure and road trips through this road trip series… We are excited for more locals to experience the latest version of the Xpander,”
-Takeshi Hara, President and CEO of MMPC
Nonetheless, as economies begin to open up, MMPC is optimistic about increased sales, including in Cebu, its second largest market after Metro Manila.
“Needless to say, Cebu is a very important market because of the number of people and large dealerships we have who are trained to grow our business,” the Japanese executive said.
Together with its dealer Cebu Fast Autoworld Philippines Corporation (FAPC), MMPC held its second leg of Reimagine Your Ride Test Drive over the weekend where Cebuanos were treated to the brand’s full model lineup, especially the latest Xpander model, plus discounts and branded merchandise.
Alongside its latest 2022 Xpander, the Mirage G4, L300, Montero Sport and Strada Athlete have been made available for a free test drive in an artificial obstacle course so customers and car enthusiasts can get behind the wheel and experience solid performance and features. Mitsubishi vehicles.
“When we launched the New Xpander a month ago, it was our opportunity to reawaken Filipinos’ love for adventure and road trips through this road trip series… We are excited for more locals to experience the latest version of the Xpander,” said the MMPC Chairman.
Xpander is currently the country’s best-selling minivan. Now featuring a redesigned exterior and signature T-shaped headlights, the seven-seater Xpander boasts 225mm of ground clearance and cruise control. Plus, there’s plenty of cabin space, whether with passengers aboard the second and third rows or cargo on the flattened deck when the seats are folded down.
Inside, the new Xpander’s dashboard has been completely upgraded, including soft-touch materials and a 7-inch smartphone-linked audio display (SDA-3), with rear-view camera, Apple Car Play and Android Auto. Underbody, the steering mechanism and suspension have also been optimized for comfort and to complement its fuel-efficient 1.5 MIVEC automatic transmission engine.
To learn more about Fast Autoworld Philippines Corporation (FAPC), visit their website and Facebook page or contact them here.