Norton Way reinvents used car sales with the launch of the Carverse dealership

Norton Way has reinvented its used car retail model with the launch of its new Carverse dealership in Knebworth.

Letchworth-based car retail group AM100 hopes to sell 150 cars a month from the lavish new retail space that has officially opened, at a previously derelict car retail site in London Road, beginning of this month.

Commercial director James Rodwell, who left Letchworth Nissan to become part of the Carverse operation, told AM: “This is a brand new project for the group. There has never been a car supermarket before and the way Carverse has been approached is also very different.

“Carverse was designed so customers could transact online from home or here in the showroom, and we’ve worked really hard to create a truly lavish and relaxed environment for buying a car.”

Rodwell said Carverse currently has around 140 vehicles in stock, but aims to increase that capacity to around 250.

The vehicles will be carefully prepared to the highest standards and each will be advertised online with at least 90 images, he said.

Rodwell added: “There are no plans for more Carverse sites at this time – as far as I can tell – but the success of this site is likely to shape administrators’ decisions about its future growth.”

Norton Way appears to be exploring the used car supermarket model that has become a central part of the portfolios of many car retail franchise groups in recent months.

Among those pushing the concept of used car sales to new heights are the relaunch of Pendragon’s CarStore operation, Inchcape’s bravoauto and Peter Vardy’s Carz.

Lookers COO Duncan McPhee also told AM that he intends to make a stronger commitment to the used car space with the launch of new retail sites.

Norton Way was praised for its new approach to retail at the 2021 AM Awards, where Norton Way Nissan emerged victorious in the EV Dealer of the Year category.

His expertise in electric vehicles should serve him well in his new used car business.

At the group’s awards ceremony last year, company director Richard Siney said: “We believe that the only way for electric vehicles to be deployed and widely adopted will be if they are much more organically integrated into user life and transportation. Infrastructure.”